It’s a perfectly good question. Back in 2001 when we were just starting out, we did offer a 30-day money-back guarantee. But one time, and it was just this one time that required a major rethink of offering a money-back guarantee, we had a customer who loved the site and referred customers and yet still asked for a refund on the 30th day. This made such a generous policy, despite the best intentions behind it, to be simply unworkable. And so we did away with charging money up front at all.
When customers see their website and pay for it only if they want the site, there has never been a customer who has inquired about a refund. This is truly the best way to start a business partnership of this type.